With regards to your small business, in today’s age of the Internet, your website presence is a crucial element of your branding and marketing efforts. Website visitors are coming to your site for a reason specific to their search, and in doing so, you want to make certain you answer their questions in full and at the same time also ensuring your visitors buy your goods or services through making the process as painless in which to do so.
The initial design decisions made during the development process are the most crucial part of the web design process. A poorly designed website will potentially cost you thousands of dollars in lost revenue, all because of a badly functioning website.
Increase your revenue and bottom line simply by avoiding these common web design errors:[heading style=”2″]1/ Understanding Your Market Audience[/heading]
Starting a new business venture is exciting. However don’t allow this enthusiasm to rail-road the set-up phase. Don’t rush the website design process just to get it online as soon as possible. Before you engage a website designer, make sure you have researched your market and audience first. With this approach, you can build your website specifically based on your research.
For example, simple things like the age of your target market could require you to use slightly larger font, or if your market is targeting a younger demographic, then your site design should be compatible for mobile gadgets etc. It’s much easier to arrange the navigation structure and look and feel of your website once you determine the types of visitors you’ll get.[heading style=”2″]2/ Site Design Looks Busy or too Bold[/heading]
It always amazes me when I’m checking out various websites that simply look so busy, it’s hard to know where to start. Flashy or busy websites run the risk of your visitors missing the main message you are trying to project. Once your visitors hit your home page, it’s your job to direct them around the site with ease, to the important parts.
And besides, websites that are too busy and ‘over-designed’ look terrible on mobile phones. So keep in mind that many web users use mainly tablets and mobile devices to browse the Internet.
On average, a website visitor will make up their mind within 3 seconds as to whether they can figure out where to go next. If there is a complex structure of multiple menus, banners, side bars and too much page text on your home page you run a huge risk of losing potential business.[heading style=”2″]3/ Where’s the Call to Action?[/heading]
Before the design process begins, you need to determine your call to action. Decide what it is that you need your customer to do: View your product page, buy your weekly specials, subscribe to your mailing list or contact you? Make it simple to tell your visitors what they need to do next. Your page content should illustrate straight away what’s in it for the customers and how they should next proceed.[heading style=”2″]4/ Is Your Designer Small Business Conscious?[/heading]
It’s a common scenario for small businesses starting out to approach large corporate web design companies who have a solid branding presence. These large firms often represent themselves as having worked with major corporations and huge web development contracts. As impressive as this may be, the problem here is that such firms are usually far less focused on helping a small start-up business who is very ROI conscious.
Do your research properly so you are in control of the site build, not your web designer. You should have a clear and distinctive set of instructions to guide them through building your site.[heading style=”2″]5/ Tired content[/heading]
Your website visitors are expecting to be greeted with the most up-to-date and latest information about your industry and the associated products or services. Out-dated content sends the message that you’re either out of business or simply not involved with the latest offerings and innovations within your industry. A company blog is a great way to keep people engaged.[heading style=”2″]6/ Finding Your Niche[/heading]
Businesses starting out all but too often make the mistake of trying to specialise in too many things. By loading up your website with too many bits and pieces, it will start looking looking a huge mess if you’re not careful. Determine your best angle and limit this to a limited amount of products and services, particularly when you’re new to the block. Avoid trying to appeal to a mass audience otherwise you run the risk of letting your visitors down.[heading style=”2″]7/ DIY Websites?[/heading]
As they say, first impressions count. And your website is the very first experience people will have with your brand – do you really think the DIY option is going to give you the best shot at convincing savvy customers to buy from you?