The World Wide Web has become of complexity of technologies, getting noticed is challenging, to say the least. What steps can you take to increase your online popularity?
For those eager to get their first website, choosing a strong hosting solution is a key element. Blog hosting is one option to think about. Blog hosting allows you to set-up your website quickly and allows you to build a professional looking website in a short space of time. What does hosting have to do with making your site popular? The simple fact is that without strong and reliable hosting, you won’t be able to handle any website traffic, and so you’ll have no chance of reaching popularity. The initial ground work is important.
The hosting industry is a minefield of options. Don’t allow yourself to be tricked and enticed with sales pitches, make sure you partner up with a hosting provider who has demonstrated a reputable past with a solid reputation. Before you sign up to any hosting plan, visit some review sites and forums to clarify the level of service being offered.
When choosing your hosting provider, make sure you determine the level of customer service being offered, and make comparisons with the features included in the package. You’ll also need to ensure they provide a 99.9% uptime guarantee. Educate yourself on the various allowances in terms of disc space and bandwidth, and the relevant scenarios involved in managing these elements. Find out if your hosting provider permits uploading of video files or music as well as the level of domain privacy protection being offered. Most hosting plans provide an allowance for a certain amount of email addresses, so check this too.
2/ Optimising your website
If you’re to be truly successful on the Internet, high organic search engine rankings are important and provide the best ROI for any search marketing campaign. For this to occur, an understanding of search engine optimisation (SEO) is a must. SEO is something that can be self-taught, and while seemingly a daunting task, the principles of SEO are generally straight-forward. Nevertheless, once you get the hang of SEO, you’ll have acquired a very important skill for driving new business to your website. Once you begin this learning curve, be very careful not to get lured into SEO techniques designed for quick results. Don’t write your website content specifically for search engines. Always keep your visitors best interests as your priority. Including relevant keywords in your web content is crucial for search engines to pick-up your content, although you need to strike a balance for search engines and real people since you need your visitors to stick around and return to your site.
Adding content to your site with fresh articles and posts on a regular basis needs to be part of your approach to SEO. Once you have added a solid component of great website content, it’s time to start looking at link building. Major search engines make a determination about the value of your site based on the amount of, and the quality of back links pointing to your website. As much has changed with SEO recently, we recommend avoiding the following link building strategies so you don’t bring about a search engine penalty for spamming.
Participate in reciprocal linking.
Link out to websites from your own pages unless links are from authority sites.
Buy link building packages.
Participate in SEO linking networks.
Submit the same article to multiple article directories.
Submit your website content to article directories.
Submit your website to local business directories.
Submit your website to general directories with a PR3 or higher (Google page rank).
Submit articles to article directories with a PR2 or higher. Always submit articles with a 50% element of unique content. Never copy and paste other people’s work. Rewrite your own content for submissions.
Only use 1 back link within your submissions – vary the anchor text (link description) wording constantly.
Search for guest blogging opportunities. Use this search phrase to find opportunities “write for us (your keyword).”
In today’s SEO environment for building back links, quality over quantity wins out. Make your link building practices look as natural as possible.
Adding something distinctive to your pages can also attract back links. Resource tools, competitions and quizzes are a cool way for people to start talking about your site. Even adding funny pictures to your pages is a great idea – be different.
3/ Social Media Optimisation
SEO is a huge part of making your website popular, however your efforts should not end there. In today’s world of social media domination, this element is just as crucial as SEO. Social media is a tool that offers a huge platform to share your services with your audience. You can step up your social media presence by visiting other relevant sites and leave your comments and article links. Adding controversial and relevant contributions via Facebook and Twitter is a fantastic source for gaining exposure.
4/ Involving your visitors
An excellent way to grow your website is to get your visitors involved. Try writing your articles and website content in a personal way designed to entice participation. You could do this by leaving an open source question to provoke reactions. Opinion polls and contests always spark interest and is a great way to get people talking about you site. People love to compete and and voice their knowledge, so write your content in a manner that will make people look twice. If you’re using a blog, try enabling comments or set-up a forum so people can get involved easily.
5/ Usability and navigation
Setting up your site to be user-friendly is the first element you’ll need to get right. Even though it’s important to build a beautiful looking website, don’t get caught in the trap of over-designing your website. If your visitors do not understand how to use your site, then you’ve lost the main focus of your efforts and vision. Before you launch your site, let your family and friends critique your website from an and users perspective.
Avoid cluttering your pages. Popular and successful website designs could include columns and rows, content boxes and lots of white space for clarity. Keep animation or excessive design elements to a minimum. Also use standard code elements so search engines can easily determine the important parts of your pages.
Always keep the best interests of your visitors in mind, and slowly you’ll start to see a rise in the popularity of your website.